Build awareness for your business alongside a thriving athletic community
Connecting your brand with Australian athletes to drive brand performance through genuine communities.
Branded Apparel
Content
Events
Socials
Podium
Video
The cost of performance marketing
Multiply the impact of paid media with authentic content
of ad spend wasted
Audiences scroll past paid posts in seconds. You're renting attention, not earning trust.
trust in athlete partners
Communities back the people they cheer for. That belief transfers to the brands behind them.
scrolled past influencers
The format is 100% useful but needs to be backed by a story, genuine connection to brand, longevity, and trust.
of season-long presence
Stop chasing short campaigns. Be part of a full season of training, competing and winning.
A model that solves growth for ambitious brands
Podium Partner is an results focused model for businesses who need more than a logo. It is the culmination of content, athlete sponsorship, apparel, and events across a season-long engagement, providing increased exposure multiplied across various formats.
Sponsoring an athlete put our brand in places no ad budget could reach before as a smaller business. We were able to show up on race apparel, on the podium, in the community and online.
Early Podium Partner from the pilot season
Three steps from interested to sponsoring.
No agency overhead. No mystery pricing. Just a clear path from browsing the roster to your logo on race day.
Pick a tier that fits
Choose Starter, Pro or Elite based on how visible you want to be across the athlete's season, and how many athletes you want in your corner.
Match with an athlete
We will match you with the most appropriate athlete or athletes, based on your brand and their profile.
Show up everywhere they do
Logo on kit, name in broadcast, presence at events. We handle the paperwork and payouts.
Platform, event days, podiums.
Pick a tier to suit your budget and ideal outcomes.
Lock in early to secure this pricing before rates change in December.
Tier 01
Starter
Basic Athlete Sponsorship
Sponsor 2 athletes with branded apparel for a 6 month season.
What you get
- Athletes Backed2 athletes for the season
- Branded ApparelTraining singlet with your branding worn at athletic events
- Athlete Content3 batches of handheld photos and video clips throughout the season from each athlete in addition to athlete's posts
Not included
- Social Media Stories
- Social Media Posts
- Professional Content
- Professional Video Feature
- Reporting
- Direct Messaging
- Account Manager
Tier 02
Pro
Multi-Athlete Sponsorship & Social Content
The Social Package. Sponsor 4 athletes including social media.
What you get
- Athletes Backed4 athletes for the season
- Branded ApparelTraining singlet and hoodie with your branding worn at athletic events
- Athlete Content3 batches of handheld photos and video clips throughout the season from each athlete in addition to athlete's posts
- Social Media Stories6 stories per season per athlete tagging your brand
- Social Media Posts4 posts per season per athlete tagging your brand
- ReportingA platform to stay across the deliverables of your sponsorship
Not included
- Professional Content
- Professional Video Feature
- Direct Messaging
- Account Manager
Tier 03
Elite
Multi-Athlete, Social & Professional Content
The Pro Package. Sponsor 6 athletes including social media and professional content.
What you get
- Athletes Backed6 athletes for the season
- Branded ApparelTraining singlet, hoodie and racing briefs or shorts with your branding worn at athletic events
- Athlete Content4 batches of handheld photos and video clips throughout the season from each athlete in addition to athlete's posts
- Social Media Stories6 stories per season per athlete tagging your brand
- Social Media Posts4 posts per season per athlete tagging your brand
- Professional ContentProfessional photo shoot at 1 event - 2-3 edited photos of your athletes with branded apparel
- Professional Video Feature1 highlight reel featuring your brand and the athletes, plus professional video time with each athlete
- ReportingA platform to stay across the deliverables of your sponsorship
- Direct MessagingMessage your athletes through the Podium Partner platform
- Account ManagerA named point of contact at Podium Partner through the season
Register early to lock in this pricing
Get your business verified to access the full athlete roster, and secure 26/27 pricing before rates change in December.
Australian athletes ready to be backed.
100m
Matthew
Javelin
Kelsey
100m
Ash
100m
Kayla
70m
Chris
60m
Lucia
120m
Jack
100m
Arron
Bespoke event activations
For any Pro or Elite sponsors, we also offer bespoke event activations
What this gets you
- Multiply your brand exposure at key events in the season
- Be seen by spectators, engage with visitors and athletes
- Create an engaging brand moment
- Build ties with the athletics community
What we do for you
- Set up of a VIP tent, or bring your own booth, cart or activation
- We organise bump in and bump out
- 2 staff members to support the entire day with content, engaging, sampling and more
- Recovery boots and snacks to create a branded Recovery Zone
- Bespoke strategy from the Podium Partner team
From $3,500 per single-day activation (more for multi-day or evening events).
Enquire about an activationHow we differ to traditional sponsorship or influencer marketing.
Season-long visibility
Your brand travels with the athlete through training, competition, the podium and beyond.
Warm community trust
Audiences cheer for athletes. That goodwill flows directly to the brands behind them.
Beyond social media
Rather than only being restricted to social media audiences with short attention spans, your brand shows up in real life.
Done for you
We handle the contracts, payouts and reporting so you can focus on running your business.
Content with a story
Training updates, race day footage and the lead-up to competition, all built around a genuine athletic journey rather than a script.
Reporting & transparency
A platform to stay across the deliverables of your sponsorship and keep up to date with how your athlete is tracking in their career.
Be the brand behind the next podium moment.
Register to see pricing, browse athletes and lock in your spot for the 26/27 season.