For Australian Businesses

Build awareness for your business alongside a thriving athletic community

Podium Partner connects your brand with Australian athletes to drive real performance, through real communities, capturing real moments your name gets to be part of.

Enquire to sponsor See how it works

From $1,100 · seasonFull season coverage Verified athletes

The problem

Paid ads stopped working. Sport never did.

73%

of ad spend wasted

Audiences scroll past paid posts in seconds. You're renting attention, not earning trust.

3.2x

trust in athlete partners

Communities back the people they cheer for. That belief transfers to the brands behind them.

60%

scrolled past influencers

The format is 100% useful but needs to be backed by a story, genuine connection to brand, longevity, and trust.

12mo

of season-long presence

Stop chasing short campaigns. Be part of a full season of training, competing and winning.

Sponsoring an athlete put our brand in places no ad budget could reach before as a smaller business. We were able to show up on race apparel, on the podium, in the community and online.

Early Podium Partner from the pilot season

How it works

Three steps from interested to sponsoring.

No agency overhead. No mystery pricing. Just a clear path from browsing the roster to your logo on race day.

Pick a tier that fits

Choose Starter, Pro or Elite based on how visible you want to be across the athlete's season.

Match with an athlete

Browse the verified roster and pick athletes whose story and audience align with your brand.

Show up everywhere they do

Logo on kit, name in broadcast, presence at events. We handle the paperwork and payouts.

See it in action

Platform, event days, podiums.

Pricing

Pick a tier to suit your budget and ideal outcomes.

For businesses with small to moderate budgets, who want to invest in their brand, not rent attention.

Tier 01

Starter

$1,100per athlete, per season

Entry-level for small businesses

What you get

Branded ApparelTraining singlet and hoodie with sponsors branding to wear at athletic events
Athlete ContentAthlete handheld photos and short video clips shot at or around 4 of the seasons events for the Sponsor to use

Not included

Social Media Stories
Social Media Posts
Professional Content
Professional Video Feature
Promo Presence
Direct Messaging
Account Manager
Reporting
Brand Activation

Pro

$2,750per athlete, per season

Core tier for established brands

What you get

Branded ApparelTraining singlet and hoodie with sponsors branding to wear at athletic events
Athlete ContentAthlete handheld photos and short video clips shot at or around 4 of the seasons events for the Sponsor to use
Social Media Stories6 stories per season tagging the sponsor
Social Media Posts4 per season tagging the sponsor
Professional ContentAvailable for professional photos at 1 event in the season

Not included

Professional Video Feature
Promo Presence
Direct Messaging
Account Manager
Reporting
Brand Activation

Tier 03

Elite

$7,195per athlete, per season

Full activation perfect for larger brands

What you get

Branded ApparelTraining singlet, hoodie and shorts with sponsors branding to wear at athletic events
Athlete ContentAthlete handheld photos and short video clips shot at or around 6 of the seasons events for the Sponsor to use
Social Media Stories9 stories per season tagging the sponsor
Social Media Posts6per season tagging the sponsor
Professional ContentAvailable for professional photos at 1 event in the season
Professional Video FeatureAvailable for ad hoc videography throughout the season
Promo Presence30-minutes presence at brand's promo booth set up by Podium Partner at 1 event
Direct MessagingYour sponsor is able to send you a message through the Podium Partner platform
Account ManagerA named point of contact at Podium Partners through the season
ReportingRegular updates on how the sponsorship is performing for your brand
Brand ActivationBranded event activation at 1 events with marquee tent for athlete and visitors