Build awareness for your business alongside a thriving athletic community
Podium Partner connects your brand with Australian athletes to drive real performance, through real communities, capturing real moments your name gets to be part of.
Paid ads stopped working. Sport never did.
of ad spend wasted
Audiences scroll past paid posts in seconds. You're renting attention, not earning trust.
trust in athlete partners
Communities back the people they cheer for. That belief transfers to the brands behind them.
scrolled past influencers
The format is 100% useful but needs to be backed by a story, genuine connection to brand, longevity, and trust.
of season-long presence
Stop chasing short campaigns. Be part of a full season of training, competing and winning.
Sponsoring an athlete put our brand in places no ad budget could reach before as a smaller business. We were able to show up on race apparel, on the podium, in the community and online.
Early Podium Partner from the pilot season
Three steps from interested to sponsoring.
No agency overhead. No mystery pricing. Just a clear path from browsing the roster to your logo on race day.
Pick a tier that fits
Choose Starter, Pro or Elite based on how visible you want to be across the athlete's season.
Match with an athlete
Browse the verified roster and pick athletes whose story and audience align with your brand.
Show up everywhere they do
Logo on kit, name in broadcast, presence at events. We handle the paperwork and payouts.
Platform, event days, podiums.
Dashboard
Platform screenshot
Race day
Event photo
Roster
Athlete portrait
Placeholders for now. Drop in your platform screenshots, event photography and athlete portraits.
Pick a tier to suit your budget and ideal outcomes.
For businesses with small to moderate budgets, who want to invest in their brand, not rent attention.
Tier 01
Starter
- Apparel branding
- Social media posts & stories
- No video content
- No season highlight video
- Sponsor dashboard and reporting
- No branded event activation
- No event appearances
- Online support from Podium Partner
- No podium mention
- No athlete messaging
Tier 02
Pro
- Premium apparel branding
- Increased social media posts & stories
- Athlete-produced video posts
- Season highlight video
- Sponsor dashboard and reporting
- No branded event activation
- No event appearances
- Online support from Podium Partner
- No podium mention
- No athlete messaging
Tier 03
Elite
- Full apparel branding
- Increased social media posts & stories
- Athlete-produced video posts
- Professionally filmed season highlight video
- Sponsor dashboard and reporting
- Branded event activation at 2 events
- 2 event appearances
- Dedicated account manager
- Opportunity for brand mention on the podium
- Direct messaging
Register to see full pricing & athlete roster.
We share detailed pricing with verified businesses so athletes' value isn't undercut by tyre-kickers.
Australian athletes ready to be backed.
800 Meter Finalist
Isobel
100m Stawell Semi Finalist
Declan
National Athlete
Fia
300m 1st Place
Narelle
300m Stawell Finalist
Sarah
200m Stawell Finalist
Noddy
100m Masters Stawell Finalist
Nick
120m Finalist
Maggy
Australian businesses already backing the roster.
How we differ to traditional sponsorship or influencer marketing.
Season-long visibility
Your brand travels with the athlete through training, competition, the podium and beyond.
Warm community trust
Audiences cheer for athletes. That goodwill flows directly to the brands behind them.
Beyond social media
Rather than only being restricted to social media audiences with short attention spans, your brand shows up in real life.
Done for you
We handle the contracts, payouts and reporting so you can focus on running your business.
Content with a story
Training updates, race day footage and the lead-up to competition, all built around a genuine athletic journey rather than a script.
Reporting & transparency
A platform to stay across the deliverables of your sponsorship and keep up to date with how your athlete is tracking in their career.
Be the brand behind the next podium moment.
Register to see pricing, browse athletes and lock in your spot for the 26/27 season.